Maryna Leo is Partner for strategic development, investments and hospitality at DEOL Partners, one of Ukraine’s leading real estate companies, where she has been working since 2006. She is also CEO of four high-profile hotels in Kyiv: Senator Hotels and Apartments (Ukraine’s first and leading apartment hotel chain) and 11 Mirrors Design Hotel (the first multi award-winning design hotel in Eastern Europe and CIS countries, member of Design Hotels™).

Maryna has been also involved in DEOL Partners’ other projects, including travellers’ hub Globe Runner (launched in February 2020), 11 Mirrors Rooftop Restaurant & Bar (launched in November 2018, part of 11 Mirrors Design Hotel), Kiev Airport City, a multifunctional complex (long-term development project in Boryspil International Airport), and Leonardo Business Centre, the first A-class business centre in Ukraine’s capital.

Core Competencies: Real Estate, Marketing, PR, CRM, Project Management, as well as profound knowledge of the Ukrainian real estate, QSR, FMCG and hospitality markets.

Education:
PhD in Economics
Master’s Degree in Marketing and Economics
Bachelor’s Degree in Economy of Enterprises
Fit for Partnership with Germany, Manager Training Programme (2017)
Project Management certification UPMA (2007), IPMA (2009)

For many years, Maryna has been an active member of the American Chamber of Commerce (Co-chair of Hospitality and Tourism Committee) and the European Business Association (Marketing Committee Head).

An experienced professional and enthusiast, Maryna supports the idea of putting Ukraine firmly on the global tourist map.

Stefan is Managing Director-Kingdom of Saudi Arabia & Group Strategy Director at Keane (www.keanebrands.com) providing the lead on F&B consulting, masterplanning and concept development for Keane’s studios In London, Dubai, Bangkok and soon, Jeddah. He was previously the regional head for at Starwood/Marriott for Middle East & Africa based in Dubai; with over 1200 F&B venues and $1 billion + revenue.

Stefan has over 300 F&B concepts to his name and brought brands such as Buddha Bar, Hakkasan, Pierre Gagnaire and Embassy to the Middle East. His previous positions include 10 years as founder/CEO of TRIBE: one of the most successful F&B strategy houses in the Middle East with extensive work on malls such as Mall of the Emirates and Yas Mall.

He has also worked with IHG in SE Asia, Hilton (Europe) and E&Y Consulting. He is a regular speaker on industry trends and was recently voted no4 in the Middle East Power List by Hotelier magazine.

He and his team are currently working on some of the largest projects on the planet on the Red Sea, Kingdom of Saudi Arabia.

Luc Gesvret is a sales, marketing, digital & revenue management professional with more than 30 years of experience in the hospitality industry gained at Accor. As a highly respected leader he has been responsible for key projects in the Northern Europe region covering 29 countries and more than 1000 hotels, focusing on guest experience and its personalisation, digital transformation and reinvention of the customer journey.

Currently based in Warsaw, Luc holds the position of SVP Guest Experience and ALL Accor Northern Europe, focusing on digitalisation and personalisation to maximise guest loyalty and improve the performance of the business. He is a leader, who can easily transform an idea into action, with a clear vision of the future.

Luc started his career with Accor in 1989 and has worked as a General Manager across Europe, at properties such as the Novotel Moscow Airport and Novotel Paris Tour Eiffel. For five years he managed hotels in Romania, including the Pullman Bucharest. In 2010 Luc became SVP Operations of Accor Czech Republic and Romania. This was followed by a move in 2014 to Accor Russia as VP Sales, Distribution, Revenue Management, Loyalty and Marketing before becoming Chief Topline Officer for Accor Eastern Europe in 2018.

Fabrizio joined Tripadvisor at the end of 2018 and since then leads the global Industry Relations team, overseeing the company’s institutional relationships, and global thought leadership projects and partnerships. Fabrizio works with national hospitality and tourism bodies, associations and non-governmental organisations to build Tripadvisor’s role as a trusted partner for stakeholders in the travel and tourism industry. Fabrizio has a Philosophy degree from Federico II and a Master in Philosophy and Politics obtained at La Sorbonne University, and before joining Tripadvisor worked as a strategic consultant for a global consulting and market research firm.

His topic will be concentrated on next elements:
· Tripadvisor’s data on consumer sentiment (what people think of how travel will change after the pandemic, how people will want to travel, what they consider will be the “new normal” after the pandemic, what are the aspects they’re looking for when selecting a destination and booking a hotel) – all these data come from surveys we run regularly in some of our key markets globally
· Tripadvisor’s data on traffic (what destinations travellers are looking for, from where we’re seeing spikes in traffic, what type of accommodations travellers are looking for, what range of price, etc.) – all these data are user traffic data on our platform
· What hotel owners can do to adapt their business to the new travel landscape that these data are suggesting us (i.e. be more eco-friendly, propose discounts, how to market themselves as safe to go, how to create a digital strategy that can make them successful, etc.)

Key elements of the presentation:
- Tripadvisor’s data on consumer sentiment (what people think of how travel will change after the pandemic, how people will want to travel, what they consider will be the “new normal” after the pandemic, what are the aspects they’re looking for when selecting a destination and booking a hotel, etc.) – all these data come from surveys we run regularly in some of our key markets globally
- Tripadvisor’s data on traffic (what destinations travellers are looking for, what type of accommodations travellers are looking for, what range of price, etc.)
- What hotel owners can do to adapt their business to the new travel landscape that these data are suggesting us (i.e. be more eco-friendly, propose discounts, how to market themselves as safe to go, how to create a digital strategy that can make them successful, etc.)

Magdy Attalla is a marketeer, educator, and consultant with over 20 years of
teaching, training, and consulting experiences in prestigious Swiss Hotel and
Business Schools as well as British and American Universities.
He was an adjunct professor at SBS Swiss Business School, Bournemouth University, Florida International University, Schiller International University, IHTTI School of Hotel
Management and Glion Institute of Higher Education.
He is a graduate of EHL / SSTH Swiss School of Tourism & Hospitality and holds a master’s degree in Environmental Management in the Business Community. He is a Regional Director at Benedict Switzerland and BHMS Business & Hotel Management School and
travels ca. 120 days a year to Russia, CIS and Middle Eastern countries in various
business development assignments as well as international student recruitment.

• Jason Addison is an accomplished Senior Real Estate Executive with three decades of property development experience. Mr. Addison has led large-scale developments across hospitality, residential, retail, commercial, recreational and healthcare-related assets - globally.

• With over a decade of experience in the Saudi Arabian real estate sector, he currently serves as the Chief Strategy and Partnerships Officer for the Events Investment Fund and as Chief Operating Officer of RIKAZ Properties, a real estate development company operating in Al Khobar, Saudi Arabia since 1997.

• Mr. Addison holds a Master of Science Degree in Real Estate Development from Massachusetts Institute of Technology(MIT) and a Bachelor of Commerce degree in Finance & Urban Economics from McGill University. He has also completed studies at Harvard University and earned a Diploma in Civil Engineering Technology from Dawson College.

In addition to his current role with César Ritz Colleges, and Culinary Arts Academy Switzerland, members of Swiss Education Group SEG, R. Max Behesht is also a Hospitality, Employee Engagement, Customer Experience (Service), and Leadership professional, and the founder of R.M.B. Group, a boutique training and consulting firm. His newly developed excellence concept, The Servicizer™ Mindset serves as a cultural add-on, driving excellence among individual employees across entire organizations. He is also a multilingual keynote speaker, lecturer, and storyteller, and has previously held multiple international finance, service, and commercial roles with the science company DuPont.

He started his career heading operations at STS Language Schools in Malta, and Bournemouth, UK, and is a keen student of service excellence across industries and countries, relocating 25 times in the past 20 years. He has undergone Business Administration studies at The School of Business, Economics and Law, Gothenburg University, Sweden, European Business School, EBS, Germany, and The Graduate School of Business Administration in Kobe University, Japan.

Frédéric Picard brings over 20 years of experience into the hospitality field with a strong focus on Luxury, during his career he managed acclaimed hotel worldwide like the Jumeirah beach hotel in Dubai, but also Château Saint Martin in Vence, Palace hotel with 2 stars Michelin and La Réserve Paris which was awarded Best Hotel in the world Traveler’s choice by conde Nast travel in 2017.
Since then for several years Frédéric Runs a consultant company, assisting owners and family offices to develop their hospitality activities in Europe, he has developed the Maisons Pariente boutique hotel group and also participated in the re-opening of Le Lutetia hotel in Paris in 2018.